5 Ways to Use SEO

in Inbound Lead Generation
They say if your business is not on the internet, then you’re out of business. But these days, the competition is incredibly tough that it’s not enough to just be online. You need to be seen – and more.

 

Presently, there are a staggering 130 trillion pages on Google. It’s overwhelming, we know. Add that to the continuously decreasing attention span of internet users, and it might feel like the game is over and small businesses have lost their chance of gaining inbound leads online.

 

Obviously, we’re writing this blog because that’s not entirely true. You still have a chance! Actually, you have a really good chance of still making it. The key is SEO.

 

Search engine optimization or SEO is the strategy of using keywords in your content and applying effective techniques that will increase a web page’s ranking on search engines. With SEO, you can be on top of Google’s results – the very first step to attracting your prospect towards your business. This is called inbound SEO.

 

Inbound search engine optimization offers a more refined way of generating and producing highly-qualified leads by prioritizing the establishment of meaningful connections.

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In this article, we’ve rounded up 5 ways to use SEO in inbound lead generation. We know that many business owners find this topic overwhelming so, we made it a guaranteed easy-read.

1. Prioritize quality using long-tail keywords

SEO is not just about getting traffic to your website. It’s about generating high-quality leads that are easier to convert.

 To do this, we need to talk about the 3 types of keywords: short-tail (single word-search), mid-tail (2 words), and long-tail keywords (3 words or more).

 Short-tail keywords are commonly used for general topics. Long-tail keywords are phrases that are used to get more specific results. It brings the highest quality leads because they are used by prospects who are in the deeper part of the marketing funnel.

To enlighten you better, let’s try searching for the keyword “staffing” on Google. If you can see the generated results, you will notice that they are mostly definitions of the term. The volume of users who search for short-tail keywords is higher but they are not yet ready to engage because all they want at the moment is general knowledge of the topic.

On the other hand, try searching for “staffing agency for nurses in California.” The results are a combination of local business listings and relevant websites. The volume of searches for this keyword is not as high as the former, but those who use this are specifically looking for nursing jobs in California. To put it simply, these prospects are more interested and are ready to act.

 Long-tail keywords may not generate as much volume as short-tail keywords but it produces more quality leads that are easier to convert into sales.

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