1. Prioritize quality using long-tail keywords
SEO is not just about getting traffic to your website. It’s about generating high-quality leads that are easier to convert.
To do this, we need to talk about the 3 types of keywords: short-tail (single word-search), mid-tail (2 words), and long-tail keywords (3 words or more).
Short-tail keywords are commonly used for general topics. Long-tail keywords are phrases that are used to get more specific results. It brings the highest quality leads because they are used by prospects who are in the deeper part of the marketing funnel.
To enlighten you better, let’s try searching for the keyword “staffing” on Google. If you can see the generated results, you will notice that they are mostly definitions of the term. The volume of users who search for short-tail keywords is higher but they are not yet ready to engage because all they want at the moment is general knowledge of the topic.
Long-tail keywords may not generate as much volume as short-tail keywords but it produces more quality leads that are easier to convert into sales.