7 Practical Reasons Why
Staffing and Recruiting Firms Need
The world was blindsided by an unforeseen pandemic and the staffing and recruiting industry was brought down to its knees. The unemployment rate rose and a lot of businesses discontinued operations.
Therefore, we know that everyone is facing 2021 with reservations and a tight budget. And though marketing plans are usually the firsts to receive a cut, this is not the time to do so. Now is the perfect opportunity to strengthen your marketing efforts, specifically, your SEO.
Search engine optimization (SEO) is the strategy of dominating the search engine results by using keywords, content, and delivering an excellent user experience through your website. It is a worthy investment because both clients and candidates are now found online.
To show you better, we have created a list of the top reasons why website traffic is crucial if you want to keep generating revenue. And as we have mentioned, we are aware of the on-going adversity so, we only included the factors that will be most beneficial.
SEO targets the clients who are “ready to buy”
SEO is commonly treated as a foreign language that makes non-technical people take a step back so, we’ll put it simply – SEO brings sales. The key is to attract the proper audience.
Now, to understand this better, we need to learn about the keywords that are used for each stage of the buying process.
In the image below, you will see the search funnel for organic traffic, the type of keyword that is used for each stage, and their search volume.
The middle of the funnel is for research. At this stage, the user is already informed about the idea of the topic. He is more interested but he is not yet ready to sign-up. He uses 2-3 keywords that are more specific than short-tail keywords. These are called medium or mid-tail keywords.
Lastly, the bottom of the funnel is called the purchase stage. This is when the user chooses very specific phrases called long-tail keywords to look for the exact results, making him a high-quality prospect who is ready to purchase.
Long-tail keywords have the lowest search volume yet their conversion rate is higher compared to short-tail keywords. This is how SEO helps generate leads, by using long-tails that help highly-qualified prospects find you at the time they are ready to take action.
SEO is affordable
Organic search is all about using a cohesive strategy to get your website to the top of the search engine results pages (SERP). It is different from a pay-per-click (PPC) ad, the ones that commonly occupy the first 3 spots, where you have to pay to get attention. PPC has its strengths but SEO is more affordable in the long-run.
According to WebFX, small and medium-sized businesses spend about $9,000 to $10,000 on pay-per-click ads in a month. This is an overwhelming amount that can be spent somewhere else. On the other hand, SEO is more affordable and, in addition, ranking organically creates an authoritative image for your business.
We have SEO packages for as low as $299 – exclusively for staffing and recruiting firms.