7 Practical Reasons Why Staffing and Recruiting Firms Need SEO

7 Practical Reasons Why
Staffing and Recruiting Firms Need

SEO

The world was blindsided by an unforeseen pandemic and the staffing and recruiting industry was brought down to its knees. The unemployment rate rose and a lot of businesses discontinued operations.

Therefore, we know that everyone is facing 2021 with reservations and a tight budget. And though marketing plans are usually the firsts to receive a cut, this is not the time to do so. Now is the perfect opportunity to strengthen your marketing efforts, specifically, your SEO.

Search engine optimization (SEO) is the strategy of dominating the search engine results by using keywords, content, and delivering an excellent user experience through your website. It is a worthy investment because both clients and candidates are now found online.

To show you better, we have created a list of the top reasons why website traffic is crucial if you want to keep generating revenue. And as we have mentioned, we are aware of the on-going adversity so, we only included the factors that will be most beneficial.

SEO targets the clients who are “ready to buy”

SEO is commonly treated as a foreign language that makes non-technical people take a step back so, we’ll put it simply – SEO brings sales. The key is to attract the proper audience. Now, to understand this better, we need to learn about the keywords that are used for each stage of the buying process. In the image below, you will see the search funnel for organic traffic, the type of keyword that is used for each stage, and their search volume.
The top of the funnel is the awareness stage. During this phase, the user searches for generic and single-worded keywords known as short-tail keywords. The intent is to gather a general idea about a certain topic. The middle of the funnel is for research. At this stage, the user is already informed about the idea of the topic. He is more interested but he is not yet ready to sign-up. He uses 2-3 keywords that are more specific than short-tail keywords. These are called medium or mid-tail keywords. Lastly, the bottom of the funnel is called the purchase stage. This is when the user chooses very specific phrases called long-tail keywords to look for the exact results, making him a high-quality prospect who is ready to purchase. Long-tail keywords have the lowest search volume yet their conversion rate is higher compared to short-tail keywords. This is how SEO helps generate leads, by using long-tails that help highly-qualified prospects find you at the time they are ready to take action.

SEO is affordable

Organic search is all about using a cohesive strategy to get your website to the top of the search engine results pages (SERP). It is different from a pay-per-click (PPC) ad, the ones that commonly occupy the first 3 spots, where you have to pay to get attention. PPC has its strengths but SEO is more affordable in the long-run. According to WebFX, small and medium-sized businesses spend about $9,000 to $10,000 on pay-per-click ads in a month. This is an overwhelming amount that can be spent somewhere else. On the other hand, SEO is more affordable and, in addition, ranking organically creates an authoritative image for your business. We have SEO packages for as low as $299 – exclusively for staffing and recruiting firms.

If you are not on top, you’re invisible

With SEO, patience is key because no one ranks for a specific keyword overnight (unless you belong to the chosen ones who were destined to break the internet).

It may take 3 to 12 months to see the results which may sound like a huge inconvenience but, if you weigh the pros and cons, you will see that not being on top of the SERPs will hurt your business.

Based on a HubSpot data collection, 75% of users never go past the first page of Google. After browsing and not seeing the result they like, they are more inclined to do another search using a new keyword than to go to page 2. This means that if you are not on the first page, your chances of getting visitors and eventually generating inbound leads through your website is as good as nothing.

On the contrary, an effective SEO strategy is your opportunity to be seen. If your website occupies one or multiple spots on the first page and you offer valuable content and a good user experience, you will own portions of the aforementioned 75%.

Let’s put that into perspective. According to data gathered by Search Engine Journal, 28.5% of users click on the number 1 result. 15.7% click the second, and 11% for the third. Now, try searching for the key phrase “construction staffing agencies phoenix az” and you will generate 579,000 pages. Out of those results, only about 10 links will be clicked – the ones on the very first page. The rest are invisible.

Now, let’s say that the volume search for that keyword is 10,000 and you occupy the first up to the third positions. 5,000 of those clicks will be yours. In reality, you will be using multiple keywords. Some will work and some won’t but the ones that do will bring your business a ton of opportunities.

Easy-to-measure performance and results

To easily track the performance of a website and its SEO, digital marketing experts have developed tools to measure and calculate results.

Some of the most important aspects to track are keywords, usability, performance, social, and security. If you would like to see your website’s current standing, you may use our free SEO and website audit.

SEO can be outsourced

Understandably, very few staffing and recruiting businesses have in-house SEO teams. SEO requires a lot of time and attention and more often than not, everyone’s already overwhelmed with the workload. Also, the tools to execute and track SEO is an added cost to the company. Hence, most staffing and recruiting firms outsource.

Aside from convenience, hiring an agency for your SEO provides advantages such as:

• The agency is under contract and is required to produce results.
SEO packages are flexible. You can select which one fits your budget and needs.
• A third-party offers an outsider’s perspective and is free from a possible internal conflict of interests.
• Experts use special tools to execute SEO plans.
• The agency can identify the areas for improvement in your whole website and provide solutions.

No matter what you choose, make sure that you assess the present standing of your website to make the right decision between an in-house and outsourced SEO.

SEO is a brand-builder

An exceptional SEO strategy cannot be separated from trust and credibility. SEO’s main goal is to generate more ROI and that is only possible once your website gains credibility by acing the rating factors like desirability, performance, usability, and security. And though we have mentioned this in our past blogs, we’ll say it again: it all comes down to the value of your content and if your audience can find you. Remember, you cannot build a brand without trust, and you cannot gain trust if you the users are unaware of your business. SEO will get you in front of your desired audience and with strategic planning and execution, brand-building will follow.

You can push out your competition

If it’s not you on the number 1 spot, then it’s someone else. Frankly, it’s plain common sense that most businesses still don’t pay attention to. As we have mentioned back on number 3, 75% of users never go past Google’s first page and if you’re not there, you’re invisible. But if you occupy those spots, it means that your competitors are pushed down to lower rankings and the traffic goes to your website.

To Wrap It Up

After a difficult year, simply having a website and being online will not bring you the returns you desire. You need to be in front of your audience when they are ready to get your services. SEO generates high-quality leads by raising brand awareness at a fairly low cost, all while pushing out the competition.

With SEO, your investment is easily quantifiable through performance-tracking tools. Let’s do it now. Assess your current website and SEO performance and see what you can do. It’ll only take a minute to see the results.

For You to Get an Edge Over Your Competitors

5 Ways to Use SEO in Inbound Lead Generation

5 Ways to Use SEO

in Inbound Lead Generation
They say if your business is not on the internet, then you’re out of business. But these days, the competition is incredibly tough that it’s not enough to just be online. You need to be seen – and more.

 

Presently, there are a staggering 130 trillion pages on Google. It’s overwhelming, we know. Add that to the continuously decreasing attention span of internet users, and it might feel like the game is over and small businesses have lost their chance of gaining inbound leads online.

 

Obviously, we’re writing this blog because that’s not entirely true. You still have a chance! Actually, you have a really good chance of still making it. The key is SEO.

 

Search engine optimization or SEO is the strategy of using keywords in your content and applying effective techniques that will increase a web page’s ranking on search engines. With SEO, you can be on top of Google’s results – the very first step to attracting your prospect towards your business. This is called inbound SEO.

 

Inbound search engine optimization offers a more refined way of generating and producing highly-qualified leads by prioritizing the establishment of meaningful connections.

Click To Sign-up to our SEO services
In this article, we’ve rounded up 5 ways to use SEO in inbound lead generation. We know that many business owners find this topic overwhelming so, we made it a guaranteed easy-read.

1. Prioritize quality using long-tail keywords

SEO is not just about getting traffic to your website. It’s about generating high-quality leads that are easier to convert.

 To do this, we need to talk about the 3 types of keywords: short-tail (single word-search), mid-tail (2 words), and long-tail keywords (3 words or more).

 Short-tail keywords are commonly used for general topics. Long-tail keywords are phrases that are used to get more specific results. It brings the highest quality leads because they are used by prospects who are in the deeper part of the marketing funnel.

To enlighten you better, let’s try searching for the keyword “staffing” on Google. If you can see the generated results, you will notice that they are mostly definitions of the term. The volume of users who search for short-tail keywords is higher but they are not yet ready to engage because all they want at the moment is general knowledge of the topic.

On the other hand, try searching for “staffing agency for nurses in California.” The results are a combination of local business listings and relevant websites. The volume of searches for this keyword is not as high as the former, but those who use this are specifically looking for nursing jobs in California. To put it simply, these prospects are more interested and are ready to act.

 Long-tail keywords may not generate as much volume as short-tail keywords but it produces more quality leads that are easier to convert into sales.

2. Stay current and provide value with blogs

The freshness of a website’s content is one of the factors for ranking on top of Google. But we all know that no one updates their website information all the time. Hence, we use blogs.

Blogging does not only give your website fresh content, it also puts your expertise into a display and gives you a chance to truly connect with your prospect by educating, appealing, and providing value.

By putting yourself in the shoes of your audience, you can use keywords that they will be searching for. For example, one of your key phrases is “Sales Supervisor positions.” You can use the title “Top 10 Qualities to Look for when Hiring for Sales Supervisor Positions.” Follow through with helpful content and your blog will not just gain credibility, it will generate highly-qualified leads.

3. Create a wave of social signals

In 2014, former Google Head of Webspam, Matt Cutts, stated that social shares have nothing to do with Google search ranking, but in 2018, Hootsuite conducted a test on the

Faulty redirects happen when a smartphone user gets redirected to an irrelevant page on a smartphone-optimized website. To put it simply, a user gets directed somewhere he doesn’t want to be. It will cause confusion and may stop the user from continuing his search.

Smartphone-only errors are misconfigurations that prevent mobile users from accessing web pages that are available on the computer.

 In 2015, Google launched a mobile-friendly update that boosts the rankings of mobile-optimized pages when searches are done on mobile devices. This shows how serious Google is when it comes to delivering a quality user experience.

 If you really are interested in ranking on top, your website’s mobile-friendliness should be one of the firsts on your list. Chances are you will find most of your prospects on their mobile devices.

5. Get listed on citation websites

Remember the old, bulky Yellow Pages Directory? It’s now online, and so as many credible business listing websites that have surfaced over the past two decades. The most notable ones include Google’s very own Google My Business, along with Yelp, Bing Places, and Better Business Bureau.

Business listing websites are also called citations. Citations include the name, address, and phone number of a business (NAP). Most of the websites offer an option to filter results based on the user’s current location which benefits local small businesses.

Make sure that you are listed in the top citations and your information is correct. If you are changing phone numbers or any crucial information, don’t forget to update your business list.

Conclusion

Google continues to dominate the search engine market. But even with multifold webpages, you can still attract highly-qualified leads.

Focus on quality, be empathic, aim to educate, be seen on different platforms, and provide convenience especially by being mobile-friendly – all these are little steps but, if combined and executed properly, they will place your website on the first organic results of Google where prospects will find you at the moment that they are ready to take action, turning them into high-quality leads.

Want to get an edge over your competitors?

5 Reasons Why Being on Google’s Front Page Increase Sales for Staffing and Recruiting Firms

5 Reasons Why Being on Google’s Front Page Increase Sales

for Staffing and Recruiting Firms

It goes without saying – generating sales is crucial. And to do that, you need to sell where your prospects are:
the internet.

The largest search engine in the world, Google, holds 92.18% of search engine market shares. It has 3.5 billion searches every day, a good enough reason for your business to be online. The challenge is to rank on the first page.

75% of users do not go past Google’s first page which is discouraging for a lot of business owners. You’ll be surprised that a great number of companies still choose to cave than to arm up their search engine optimization
strategies and compete.

To help you get motivated, we gathered the reasons why it is important to fight for Google’s first page and how it increases your sales.

1. SEO makes the playing field even

A lot of people think that the more traffic you drive to your website, the more conversion you’ll get. Consequentially, these are the same people who use generic keywords because of their high search volume. This is NOT true. Generic keywords, though used by most people, will not get prospects who are ready to buy. This is where SEO makes the playing field even. It is a keyword game and long-tail keywords are the answer.

Long-tail keywords are more specific phrases that prospects use when they are ready to buy. They usually include the location of the business and the specifics of the products or services. You can know more about this in our previous blog where we gave out simple SEO hacks for small businesses.

To give you a clearer picture, imagine a person who searches for the keyword “digital marketing.” Most likely, this user wants to learn the definition of digital marketing and its sub-categories. Now, let’s compare that to someone who searches for “SEO short course, Georgia.” This keyword is used by a prospect who is at the deeper part of the sales funnel which means they are only a few steps away from taking an SEO short course near their location.

SEO makes the playing field even because you can localize your strategy and target more qualified prospects by formulating techniques that work for your business.

2. 2.14 billion people are projected to buy online this 2021

Source: STATISTA

Back in 2014, there were talks of SEO dying. Fast forward to 2021, this statement has not only been proven false, SEO is actually thriving more than ever. From 1.66 billion online purchases 5 years ago, we are now expecting 2.14 billion digital buyers.

With careful planning and strategic implementation, your business can benefit from this all-time record of online purchases.

3. 93% of online experiences begin with a search engine

Source: Search Engine Journal

People go online for numerous reasons. It can be to search or buy a product, to learn a new skill, or to simply be entertained. Whatever the reason may be, one thing is clear, people use search engines frequently.

According to SEOTribunal.com, there are 3.8 million searches per minute on Google. You may not get all this traffic but with on-page optimization and long-tail keywords, you can get on Google’s front page and match searches by prospects who are ready to buy.

4. B2B companies generate 2X more revenue from organic search than any other channel

Source: BrightEdge

Organic search pertains to search results that are not influenced by paid advertising. Using SEO to rank on Google’s first page helps businesses save in pay-per-click (PPC) costs. It’s not that we dismiss paid ads. In fact, we acknowledge its advantages.

A combination of ads and strategic SEO will generate your company different types of prospects, but organically ranking on the first page has lower bounce rates (the number of visitors who leave after browsing through a single page) compared to paid ads. PPC costs may also pile up if you do not carefully monitor. With SEO, you invest time, skill, and effort. More so, a brand that gets on top without paid ads appears credible and competent – a formula to gain a user’s trust and therefore, leads to better conversion.

5. Google’s credibility is your business’ opportunity

We’ve shown you statistics. Now, let’s talk about the “why” behind Google’s success.

• Google keeps users happy.
They provide a great user experience and prioritize the most relevant results. Google’s technicalities may not be easy to understand but their success is reliant on a simple factor – they keep their users happy, and happy users always come back.
• Their algorithm is constantly updated.
Google has a high-functioning and veracious algorithm. It detects and penalizes web spammers to keep its users safe.
• Google offers locally relevant results.
Google search results vary on a user’s location. This gives local businesses a chance to compete and it helps users to purchase from nearby providers quickly and easily.

Google gives businesses a platform for them to reach out directly to their market. The credibility that Google has built over the years benefits and hands opportunities to the ones who know how to make the most of it.

Conclusion

Before we leave you with a takeaway thought, we just want to set the record straight. We do not endorse Google. However, we recognize the possibilities it brings.

With a well-strategized SEO, even small businesses have the opportunity to land on Google’s first page. Always remember that volume means nothing if the incoming leads are not high-quality. Your goal is to be seen by prospects who are ready to bring you sales.

Simple SEO Hacks for Staffing and Recruiting Firms

Simple SEO Hacks for Staffing and Recruiting Firms

Everybody uses Google for everything. For companies, it serves as a window of opportunities to get their products or services out to the people. However, a lot of small businesses struggle with search engine optimization (SEO). This is understandable because SEO is a tough nut to crack but, once open, its rewards will generate high-quality leads.

Other notable reasons why you should invest in SEO are listed below:

• Google gets 3.5 billion searches per day.

• 75% of Google visitors browse only on the first page. After skimming through and not finding what they want, they will most likely do another search than go to the next page.

• SEO creates brand awareness.

• It brings organic traffic and saves you the cost of putting up ads.

There are 30 million SMEs in the United States alone and it makes one wonder what it takes to get to the very first page of Google. Is it even possible considering the level of competition? The answer is, of course, YES!

SEO is a step-by-step process and, to help you begin your journey to Google’s top page, we’ve listed down SEO hacks for small businesses to improve their Google ranking. We’ve made this list easy to grasp and easy to execute just for you.

1. Do an automated SEO audit of your website and your competitors who rank higher than you.

SEO audits may sound technical but you shouldn’t worry because there are available SEO audits that are free and easy to do.

We have one that requires only your website’s URL and your email address where we can send the report to. In just a click, your result will be generated and you will have an instant comparison of your SEO and your competitor. You can easily see what works for them including their keywords and which areas you need to improve.

FREE SEO AUDIT

2. Develop a buyer persona.

If you set aside the technicalities of SEO, you will see that this marketing strategy is rooted in empathy. The way to begin the formulation of your techniques is to put yourself in the buyer’s perspective and be in their mindset. Creating a buyer persona will guide you towards a deeper understanding of your potential client’s wants, needs, and decision-making process which will help you formulate keywords and create valuable content to gain more website traffic.

3. Create content around long-tail keywords.

Before you list down keywords, you need to learn the 3 different types of keywords: short-tail, mid-tail, and long-tail. Each type attracts different kinds of prospects and applies to different parts of the sales funnel. Short-tail keywords have the most number of searches while long-tail keywords have the least but, if we want high-quality prospects, we need to focus on creating content around long-tail keywords.

Long-tail keywords consist of three words or more. These keywords are more specific and will be used by prospects in the deeper part of the sales funnel. To give you a better understanding, let’s use Adams, Evens, and Ross (AER) as an example.

AER collects debts exclusively for the staffing and recruitment industry thus, instead of just using “debt collection” as the keyword, AER uses the phrase “staffing debt collection.” The keyword “debt collection” has a higher search result but it is used by Google visitors who are looking for more general knowledge about debt collection. It’s not that these users don’t have potential but they are still at the top of the sales funnel and will take longer to avail the service. On the other hand, “staffing debt collection” has fewer searches but those who use this long-tail keyword are closer to signing up with Adams, Evens, and Ross.

4. Create long-tail keywords with Wikipedia and Google search suggestions.

We know what you’re thinking, Google suggestions seem plausible but what does Wikipedia have to do with keyword research? One thing that most business owners don’t know is Wikipedia is a free and easy-to-access website for keyword research. Combine that with Google suggestions and you can create very useful long-tail keywords.

Here’s how:

a. Enter a general category where your business falls under. In this case, let’s put in “employment agency.”

1.0
b. In the article that opens, browse through to see which words and phrases are related to your business. Most of the time, subtopics, hyperlinked texts, and topics in the “See also” section are the most useful (set of) words. List down everything that makes sense to your business.

In image 1.1, you can see the phrase “executive recruitment.” Let’s pick that one.

1.1
c. For each word you gather in Wikipedia, do an individual search in Google and select a suggestion that relates best to your needs.

In image 1.2, you can see the suggestion “executive recruitment agency.”

1.2
d. When you’ve selected the best suggestion, enter that phrase in Google and repeat the step of looking for the next best suggestion.

In image 1.3, you can see a variety of suggestions under the keyword “executive recruitment agency” like “executive recruitment agency UK” and others. Select the ones that you think match your buyer persona.

1.3

5. Create valuable content and NEVER do keyword stuffing.

Keyword stuffing is an SEO technique where keywords are loaded into a web page’s tags, content, and links. Google has an intelligent algorithm and keyword stuffing is considered web spamming. They will penalize, demote in the ranking, or worse, remove your website.

Therefore, only use keywords where it makes sense, and make your content worth reading. Valuable content will lead to more web visits thus, the better chance of Google to recommend you and mark you as relevant to the keywords you use.

6. Check your website speed and security using an automated audit.

Google prioritizes websites that deliver a good user experience. An average user spends their first 5 seconds to browse the website and build a judgment. If your website is slow and looks suspicious, your prospect will leave immediately. Thus, creating a high bounce rate (the percentage of visitors who leave after viewing only one page on the website) that will affect your Google rankings.

Speed and security are two of the ranking factors that Google uses. You may check your website’s performance in our free website audit.

7. Apply local SEO techniques.

Google has localized the search engine for more relevant results which means that the results you see are different from what others see if they’re in a different city, state, or country.

Local SEO techniques may be done by applying the following strategies:

  • Include your city or state in your long-tail keywords. (E.g.: medical staffing agency Atlanta)
  • Localize your content – Create content that features the unique interests of your prospects in your community. The more your content speaks to them, the more distribution it gets. This increases your visibility and improves traffic by directing people back to your website.
  • Build citations – Citation building for businesses means getting your business information on online directories. It is important to regularly check and update your company information, and include your website link.
  • Create a profile in Google My Business. Google My Business is an easy-access, one-stop application where users can find local businesses, book, and read or leave reviews. In return, businesses can professionally interact with their clients, post, and display their business information. It compliments your website and adds more visibility to you in Google’s search results and Google Maps.

In this day and age, putting your business is not enough anymore. You need to rise above the competition and ranking on Google’s first page will surely make the difference in your revenue and branding.

To jumpstart your journey to Google’s first page, get a FREE website and SEO audit now. It will take only a few seconds to assess your website. For further questions, email me at rozalyn@rssmmarketing.com.

For You to Get an Edge Over Your Competitors

Voicemail Drop, a Human Approach to Unanswered Phone Calls

Voicemail Drop,

a Human Approach to Unanswered Phone Calls
Hearing the phone ring used to excite people, and picking up was almost an obligation because missing a call meant missing something important. As new technologies arise, the urge to pick up the phone decreases. According to a 2019 survey, around 50% of phone calls in the USA are left unanswered. This behavior is influenced by the emerging of easy-access mobile applications. Don’t take this the wrong way, quick-messaging apps are a privilege that we enjoy and utilize but, if you’re a business owner, you know that a phone call still makes communication more personal. Being in a call with a prospect helps us gauge their interest and commitment. We could better ensure that a “yes” is indeed a “yes,” and objections are easily addressed. But what if people don’t pick up? Does this mean that the practice of outbound calling is nearing its end? Outbound calls have been around for long and, though times are changing, they’re still here to stick around. Voicemail Drop, a technology that emerged years ago, is continually proving to surpass the difficulties brought by unanswered phone calls. It is a system that sends pre-recorded, personalized voice messages to your recipient’s voicemail with the help of your outbound callers.

To help you understand more, we’ve listed down the advantages of using Voicemail Drop in your business:

1. It is a human approach.

Let’s get one thing straight, Voicemail Drop is not voice broadcast. A Voicemail Drop is chosen by the caller once the ringing stops and the call gets directed to voicemail. It gives your salespeople a chance to engage in phone calls and, if no one picks up, choose a fitting pre-recorded voicemail manually. On the other hand, a voice broadcast is an automated system that blasts phone numbers and leaves messages while it disregards the possibility of engaging agents in a call and possibly gives your business a bad reputation of just leaving automated messages to the wrong people. A Voicemail Drop is a more reasonable, long-term investment and gives a more human approach.

2. Increases productivity.

Be it a telemarketing call, debt collection, or lead generation, a call that is left unanswered is a missed chance to pitch. Voicemail Drop makes it possible to still send your message across even if no one picks up the phone.

3. Saves time and money.

Let’s say that your outbound agents are accustomed to leave voicemails. Averagely, it will take about 60 seconds to finish one message. With a Voicemail Drop, a pre-recorded message can be chosen within 3 seconds. That’s 95% of time saved, and the lesser the time your employees spend on recording voicemails, the more time they have for other tasks.

4. Leave error-free voicemails.

There is no such thing as a perfect delivery when it comes to leaving voicemails on the spot. Voicemail Drop gives you the chance to avoid errors such as pronunciation mistakes, fillers, and long pauses. You can record until you create a perfect and professional-sounding voice message.

5. Scheduled voicemail drops.

The more we hear about something, the more familiar it becomes to us. Voicemail Drops can be scheduled every 10, 30, or 60 days to keep you relevant and help your prospects stay aware of your presence.

6. Choose whose voice to record.

Hearing a voicemail from the business owner or someone in the higher chain of command creates a bigger impact on the recipient’s end. With Voicemail Drop, you can personally record your own voice and you can also choose your best salespeople with the strongest phone presence to create a great impression.

7. You can have multiple voice recordings to choose from.

Different situations require different solutions. One of the top advantages of Voicemail Drop is you can record and save multiple messages and choose one that fits your situation.

8. You can choose the number to call back.

You may personally choose the number that appears in the caller ID end so when a prospect calls back, they can talk directly to you or the people you trust most.
Times may have changed and answering phone calls may not be as thrilling for people but, with the help of Voicemail Drop, this behavioral challenge can be overcome. To find out how Voicemail Drop can specifically work for your business, send us an email at wilson@rssmmarketing.com or call us at 800-452-5287 ext. 7785. Your first 30 days from sign up is FREE.

Holiday Marketing and Beyond in the Time of COVID-19

Holiday Marketing and Beyond in the Time of COVID-19

By: Rozalyn Lagan

The holiday season – a delightful time for the world of business and marketing, but with COVID-19 still throwing challenges to businesses everywhere, can we expect the digital marketing world to thrive? COVID-19 came as a surprise and the world was shaken; it still is, and businesses have faced the toughest times they’ve had in years. Before we move further, make sure that you keep your head up and pat yourself on the back for making it through 2020. Go on, you deserve it. But aside from sending you a warm, virtual embrace, we’re here to help you get your head in the digital marketing game for the last days of 2020 and be ready for the birth of a new year. We’ve listed down the things that you need to remember to keep your marketing strategies sharp.

1.Don’t just keep up with the trends, serve needs.

COVID-19 has awoken the awareness of the people. It’s not just about consuming anymore, it’s about obtaining what’s necessary. Reassess your brand and ask yourself what is it that makes the service you provide essential during these times.

2. Invest your efforts in contactless marketing strategies and get on multi-touch channels.

The digital platform is your ally when there are limited face-to-face marketing options and health protocols are a priority; and while people have been glued to their phones for the past decade, not being able to go out as freely as we want to have increased our time online. Utilize your contactless marketing strategies by getting on multi-touch platforms like telemarketing, email marketing, content and SEO, and others that suit your audience.

3. Focus on valuable and relevant content.

SEO and content marketing are all about building trust. To maintain authority during these times, you need relevant content that aims to genuinely educate or help out your readers in one form or another. Don’t forget to utilize your copies with attention-grabbing visuals and a compelling call-to-action.

4. Get creative with video marketing.

Remember the heartwarming commercials you used to see as a kid? I bet you still do. In the time of a world-wide pandemic and the holidays approaching, video marketing is a tool that you do not want to miss. It does not need to be an expensive video or a dramatic one but this is your chance to tell a story and make an emotional impact that will motivate your prospects to take action.

5. Encourage discussions.

With a global pandemic or not, the people of the internet are continuously craving for more information and thought exchange. Online forums are a great way to connect to a more filtered target audience because almost every visitor is there for a purpose. The way to engage in these platforms is by sharing substantial opinion and subtly driving a generally smart audience to know more about your business. Remember that being too aggressive will only cause more harm than good when you are among an audience whose primary goal is to be informed.

6. Make your audience feel that you are not a short-term holiday decision.

You are now dealing with a more practical and smarter market thus, this is the perfect time to highlight that the value of your services goes beyond the holidays. And whether we like it or not, COVID-19 will probably influence the decision-making of consumers and business clients alike in the foreseeable future. Emphasize your value by including long-term benefits of availing your products or services in your digital marketing strategies.

7. Create a sense of urgency and make use of digital sign-ups.

The psychology of urgency is a tactic of triggering the prospect’s desire by emphasizing limitations to an existing offer. Even with the present situation, the strategy of creating urgency is still widely used and, applying this to holiday-related offers will increase your chances of better year-end revenue. Incorporate it into digital sign-ups that are easy to access to encourage a quicker lead generation process.

8. Send out an honest thank you email and offer contactless rewards.

A simple gesture of giving away rewards to your loyal clients through a sincere email will surely be noteworthy in the upcoming year. It is not only an act of goodwill but it will put you on top of the list of the few businesses who remembered.

9. Keep going and be consistent.

We dislike unrealistic optimism as much as any strategist but this reminder is worthy to be on the list. Remember that being consistent in your marketing efforts will label you as a familiar brand to your audience and you will most likely gain their trust as you maintain relevance.

With a well-planned marketing strategy and other important business aspects considered, we believe that your business will see it through. We sincerely love to help out. To know about our services, email rozalyn@rssmmarketing.com. We’ll guide you in every step of the way.