Holiday Marketing and Beyond in the Time of COVID-19

By: Rozalyn Lagan

The holiday season – a delightful time for the world of business and marketing, but with COVID-19 still throwing challenges to businesses everywhere, can we expect the digital marketing world to thrive? COVID-19 came as a surprise and the world was shaken; it still is, and businesses have faced the toughest times they’ve had in years. Before we move further, make sure that you keep your head up and pat yourself on the back for making it through 2020. Go on, you deserve it. But aside from sending you a warm, virtual embrace, we’re here to help you get your head in the digital marketing game for the last days of 2020 and be ready for the birth of a new year. We’ve listed down the things that you need to remember to keep your marketing strategies sharp.

1.Don’t just keep up with the trends, serve needs.

COVID-19 has awoken the awareness of the people. It’s not just about consuming anymore, it’s about obtaining what’s necessary. Reassess your brand and ask yourself what is it that makes the service you provide essential during these times.