Wilson Cole, President of Adams, Evens, & Ross (AER) and Ally Cole, brand manager for ELOC Global, cover the topic of getting maximum utilization out of your marketing content.

For example, if you do a podcast there are multiple other ways to re-present the content from the podcast, such as an article like this one, a video on YouTube, and images with quotes from the podcast shared on Instagram. It is a good idea to re-present the information in multiple ways because different people learn or retain information better in different ways.

Some people are visual learners, some are audio, and some people like reading. A person’s schedule/environment can also have an impact on the way that they interact with content. For example, if a person wants to make better use of the time that they are driving, trying to experience video content is probably not a good idea; they would probably opt for audio content. Also consider that certain forms of media are better suited for certain media platforms, such as videos for YouTube and pictures for Instagram.

The suggested frequency of posting content to each media platform varies since the “shelf-life” of content varies from platform to platform. Ally points out that learning the proper frequency of posting content to each platform is important because you do not want to be disruptive, which could be worse than not being on the platform at all. AER is currently utilizing this approach to maximizing marketing content by re-presenting podcasts recorded by Wilson and other members of the ELOC Global team in various ways, such as this article. If you have any follow up questions about content marketing for Ally, you can email her at ally@elocglobal.com.

KEY TAKEAWAYS

For example, if you do a podcast there are multiple other ways to re-present the content from the podcast, such as an article like this one, a video on YouTube, and images with quotes from the podcast shared on Instagram.

Ally points out that learning the proper frequency of posting content to each platform is important because you do not want to be disruptive, which could be worse than not being on the platform at all.