We are big proponents of getting work done without having to physically do the work yourself, and we try to implement this system in every possible aspect of our business. If you are a small business, or remember way back when, then you are familiar with the struggle when you go to market and drum up so much work that you stop being able to market. Then your business declines because you have run out of work, and the cycle continues. This is where automated remarketing comes in! Our marketing team broke out of this cycle by creating a consistent automated flow of business by consistently marketing.
Our two biggest marketing campaigns that are running right now are promoting our webinars: “Behind the Numbers” and “The Seven Biggest Mistakes made by Staffing and Recruiting Firms”. Side note: if you are interested in learning more about these campaigns, email Ally Cole at email@example.com. Our marketing campaigns are important because we need people to consistently attend these webinars since we have positioned ourselves as experts on these topics. We use automated remarketing to increase our traffic by placing pixels that are triggered when people click on our webpages and links. These pixels provide us information on who make up our audience, what other websites they commonly use, and where we should place our marketing ads in order to catch their attention.
Let’s take a step back and explain our method a little better. We uploaded an email list of clients who could need our services in order to target them on the internet. By using pixels, we know who is going on our website, create lookalike audiences to tell Facebook who we want to target, and develop another list of staffing and recruiting agencies around the size of those audiences we have already captured. The pixels work as marketing tools that we can hide on our webpages to track users or pull them back to certain places on our website that we want to highlight. You can use these devices to have your ads show up in lookalike Facebook feeds or YouTube commercials; which, from an economic standpoint, can be a very cheap and effective way to market your business. We use a cost per click campaign which essentially is based on how many people are interested enough to click; we pay about $5 in space that we use and this can vary based on traffic, who else is doing something similar, and how much other businesses are paying for that same space.
The most important takeaway from this article is to take advantage of the maturity of our internet that has these tools which is generally inexpensive. As time passes, large institutional money that is currently used on television, which is slowing going away, will be moved to the internet which will drive these marketing costs up. So, take advantage of automated marketing to boost your advertising on pages like Facebook or YouTube while it is still accessible and inexpensive.
Regardless of what plan you utilize, take advantage of the amazing automation techniques that are out there, think of them as leverage. If your ads are working well, then automation can be your best friend. If your campaign or website has issues, automation amplifies this problem. Do not let this happen to you, so reach out to Ally Cole at firstname.lastname@example.org and her team for help, and let your marketing campaign run itself without having to do the work yourself!
Quote 1: By using pixels, we know who is going on our website, create lookalike audiences to tell Facebook who we want to target, and develop another list of staffing and recruiting agencies around the size of those audiences we have already captured.
Quote 2: So, take advantage of automated marketing to boost your advertising on pages like Facebook or YouTube while it is still accessible and inexpensive.